4 Reasons Brands Shouldn\’t Rely Solely on Social Media to Communicate

Vice President, Content Marketing at PR Newswire Sarah Skerik gives her opinion about why you shouldn’t rely only on social channels for your communication. According to her, the four major reasons are : 1. Reliability (because you can’t predict when Twitter is going to be overloaded or when the Facebook Apps will break down) 2. Services and plateform changes on …

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Customer Stories: How to Write Compelling Content

Many consumers rely on reviews to check how reliable a product/service is. Leverage customer stories to have great content. Image by theGentleman/Flickr Using case studies and customer stories is old school; it’s been practiced for decades. Yet, it’s still very effective. After all, when shopping for a product you haven’t used before, who would you …

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Facebook Layout Update: Improve Your Brand\’s Facebook Strategy Now

Find out what Facebook’s latest redesign means for businesses, and learn implications and tips that will help improve your Facebook marketing in light of the layout update. Have you heard the news? Facebook is completely changing its layout! The social network has been forcing layout changes on us from time immemorial and it seems like …

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How to Grow Your Network with Coworking Spaces and Where to Find One

Coworking spaces offer opportunities to network, meet new people, and brainstorm ideas with fellow coworkers. Image courtesy of officenomads/Flickr Coworking (spelled coworking, not co-working) is the perfect solution to the isolation, distractions or discomfort telecommuters and stay-at-home workers tend to experience after prolonged periods of being cooped up in their home offices alone with no …

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14 Ways to Use Autoresponders for Lead Generation

It’s a common scenario – businesses expending energy on building traffic and generating followers to boost brand awareness. There’s always excitement emanating from all the talk about the latest blogging or social media tips, and site owners find glee in watching site statistics grow. The problem here is there’s so much focus on driving traffic …

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