Singlegrain.com’s blog recently published a post intitled Are Your Content Marketing Campaigns Converting?. I found in this article a few good points that are worth to share. Today content is one the best way to start leveraging an audience. It is a crucial step in a social media marketing strategy. However it is just the first move to reach the ultimate target: converting your visitors. There are a few questions you might want to answer before creating and banging your content.