How to Use April Fools’ Day to Build Links

How to Use April Fools’ Day to Build Links

April Fools’ Day (or poisson d’avril) is near and you know what that means – beware of a slew of humorously untrue news stories and pranks from different brands. Remember that viral story about Google launching their own SEO company? Who else almost fell...
9 Steps to Resolve Customer Complaints

9 Steps to Resolve Customer Complaints

Every time a customer complains, they are giving the business in question a chance to maintain customer loyalty. Complaints are brought about by dissatisfaction in an otherwise fine product or service; they are pleas from the customer to the business – pleas to...